Describes how widely e-Commerce is used, the primary sectors that sell through e-commerce, and how much product/service in each sector is sold through e-commerce versus brick-and-mortar retail. Includes what a company needs to know to take advantage of e-commerce in the local market and , reputable, prominent B2B websites.
Last Published: 8/11/2017

Electronic commerce (e-commerce) is growing rapidly in Latvia, providing real opportunities for U.S. business.  As of May 2017, 78 percent of the country’s total population use the Internet every day.  According to recent official data, 44% of the Latvian population made online purchases within the past year.  The most common purchases were clothes, shoes and sporting goods, tickets for events, household goods, electronic equipment, and travel and holiday accommodations.  Please see the detailed statistics here:  Central Statistical Bureau of Latvia - Article

Many Latvian companies, including airBaltic and most local banks and insurance companies, have created incentives for customers to use their services exclusively through the Internet.
The EU applies Value Added Tax (VAT) to sales by non-EU based companies of Electronically Supplied Services (ESS) to EU-based non-business customers.  U.S. companies that are covered by the rule must collect and submit VAT to EU tax authorities. From 1 January 2015, all supplies of telecommunications, broadcasting, and electronic services are taxable at the place where the customer resides. In the case of businesses this means either the country where it is registered or the country where it has fixed premises receiving the service. In the case of consumers, it is where they are registered, have their permanent address, or usually live.

Further information relating to VAT on ESS: European Commission – Telecommunications, broadcasting & electronic services.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting

Latvia eCommerce Industry Trade Development and Promotion eCommerce