Describes how widely e-Commerce is used, the primary sectors that sell through e-commerce, and how much product/service in each sector is sold through e-commerce versus brick-and-mortar retail. Includes what a company needs to know to take advantage of e-commerce in the local market and , reputable, prominent B2B websites.
Last Published: 11/22/2017


The use of e-commerce in Kenya has grown significantly over the last few years, especially among small and medium enterprises (SMEs).
The Kenya Communications (Amendment) Act of 2008 is Kenya’s adoption of the United Nation’s Model Law on Electronic Commerce of 1996. The highlights of the law include: promotion of e-government and e-commerce by increasing public confidence in electronic transactions; legal recognition of electronic records and electronic (digital) signatures; imposition of new offenses with respect to cybercrimes involving electronic records and transactions and the use of computing and telecommunications equipment; and clarification of legal uncertainties about the admissibility of electronic records as evidence in court proceedings. According to the Communications Authority (CA) quarterly report, the number of broadband subscriptions grew by 6.7 percent in the last quarter of 2016  to reach 12.7 million subscriptions, up from 11.9 million reported during the previous quarter, marking a penetration level of 28.7 percent. Mobile broadband subscriptions account for 99 percent of the total broadband subscriptions.
The uses of mobile applications (apps) in E-commerce have gathered rapid penetration in the market and play a significant role in the promotion of e-commerce. Consumers are now able to use these apps to purchase goods and services such as food, clothing, vehicles, real estate, and transportation services.

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Kenya eCommerce Industry Trade Development and Promotion eCommerce