Describes how widely e-Commerce is used, the primary sectors that sell through e-commerce, and how much product/service in each sector is sold through e-commerce versus brick-and-mortar retail. Includes what a company needs to know to take advantage of e-commerce in the local market and , reputable, prominent B2B websites.
Last Published: 7/3/2017
In 2007, the E-transaction Act came into effect, providing the legal framework for secured electronic commerce.  Since then, e-commerce has grown in significance, with a growing number of businesses (particularly utilities) offering the option to pay bills online or via credit card using a telephone. Jamaicans with U.S. dollar credit cards also make online purchases from U.S. based companies.
 
Jamaica enjoys relatively good telecommunications infrastructure and has one of the highest mobile phone penetrations in the world. The country has therefore become an attractive location for information and communications technology firms to set-up business process outsourcing operations. While internet access is increasing, a “digital divide” still exists.
 
The latest census conducted in 2011 found that 24 percent of Jamaicans have access to computers and 100 pecent of households have mobile phones. Access to internet is on an upward trend, with Jamaica’s ranking in the Global Economic Forum’s 2016-17 Global Competitiveness Index at 89 out of 138 for internet users as a percentage of the population, 82 for fixed broadband internet connections, and 66 for mobile broadband internet connections.
 
Online commerce is becoming more common, particularly amongst larger companies. Larger companies are more likely to have a web presence to market their products or services, in addition to using social media channels. Small and medium sized companies, however, tend to either not have a web presence, or rely solely on free social media platforms to market themselves. There are companies offering ecommerce domestically, as well as for cross-border sales. For those companies offering online commerce, online payments can be made via credit card, paypal, online banking, or bill payment services.
 
A number of mobile payments services have entered the market in the past five years. The Bank of Jamaica’s regulatory framework for mobile payments, called “Guidelines for Electronic Retail Payment Services,”  came into effect April 2013.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.



Jamaica eCommerce Industry Trade Development and Promotion eCommerce