Internationalize Your WebsiteInternationalize Your Website
Return to the eCommerce Export Resource Center
This is the most common approach for small and mid-sized companies looking to enhance their international marketing and sales efforts. It is relatively easy and inexpensive, but makes an enormous difference in finding and transacting with customers and partners overseas.
Website globalization is a term used to describe the process companies go through to make their websites more effective at reaching potential customers and business partners in other countries. There are typically three phases to the web globalization process:
- Internationalization: culturally neutral, high-performing regardless of bandwidth, and structured to facilitate translation
- Regionalization: more focused on a particular region of the world, but not a specific country
- Localization: modifying a company’s website to specifically focus on a particular country. We recommend you find a web development professional from our eCommerce Business Service Provider Directory.
More information on ecommerce website internationalization or localization visit Export-U3.0 .
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.
Business Registration eCommerce Market Research Marketing