Describes what is customary in the market for sales and customer support.
Last Published: 10/10/2018
To attain new customers and retain the older ones, good customer service is important as the majority of (82 percent) of Indian consumers value it the most while making a purchase.  It is also worth noting that Indian buyers often consider low acquisition costs when making a buying decision without realizing that some products may require costly maintenance contracts and downtime due to the lack of spare parts.  By comparison, U.S.-made equipment enjoys a reputation in India for premium quality, durability and low maintenance costs.  Customers expect high-quality service, especially as they focus on getting good value for money in a difficult economic environment. 

To compete with local and foreign suppliers, it is essential that your company consider how to establish a system for after-sales support including hiring and training maintenance teams, set up a call center in some form staffed with knowledgeable technical personnel, and have people ready to go on call and have parts on hand when replacements are needed.


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India Trade Development and Promotion