This is a best prospect industry sector for this country. Includes a market overview and trade data.
Last Published: 7/25/2017
Overview

International travel and tourism represents the largest services sector export for the United States, accounting for 31 percent of all U.S. services exports and supporting nearly 1.1 million jobs. In 2015, the Central America region posted record level visits to the United States, which represented a 14 percent increase over the previous year. Honduras is among the top 50 countries generating travel to the United States, with a cumulative market share of 94.7 percent in 2015.  Despite strict visa requirements, the close proximity of the United States (only a 2.5 hour flight to U.S. main gateway cities) and the high receptivity for U.S. products and services make the United States a preferred destination for Honduran travelers. With a population of 8.8 million, the country’s economic growth in recent years has the potential to prompt more middle-class travelers to the United States. In 2015, Honduran arrivals in the United States totaled 173,859, up 14 percent from 2014. Shopping is the leading activity for Honduran travelers to the U.S., followed by sightseeing, dining experiences, amusement/theme parks, and visiting national parks.  Industry contacts foresee an upward trend for inbound travel from Honduras, with opportunities involving leisure, visiting friends and relatives and business/convention travelers for the period 2016-2019.
 
 201420152016(est.)2017
(estimated)
Honduran Arrivals to the
United States
 
152,988
 
173,859
 
198,199
 
227,928
Percent Change10.3percent12.0percent14percent15percent
 
Sub-Sector Best Prospects
When Hondurans travel to the United States, they focus their spending on:
  • Shopping malls and outlets/retail
  • Hotels/motels/restaurants
  • Transportation services (airlines, vehicle rentals, bus and rail between cities)
  • Entertainment/recreational activities/services (sightseeing; theme parks; small towns/countryside; national parks/monuments; museums; night clubs; sports)
  • Business/conventions (conferences, seminars, trade shows)
  • Hospitals/clinics/medical services
  • Education
 
Opportunities
The most popular destinations for Honduran visitors in the United States are: Miami, Orlando, New York, and Los Angeles. Washington, DC, New Orleans, Chicago, Atlanta, Houston, and Las Vegas are also popular. Florida is the preferred choice for leisure travel by Hondurans with over 51 percent of the market share. The top activities that Hondurans engage in while in the U.S. are shopping, sightseeing, fine dining, amusement/theme parks, small towns/countryside, and national parks/monuments.

Among the purchases of travel and tourism-related goods and services by Honduran visitors traveling to the U.S. are food, lodging, recreation, gifts, entertainment, and local transportation. The typical visitor to the U.S. has visited at least once before. The high season for Honduran travel to the U.S. is June-August because of school holidays. Shorter trips during national holidays are also very popular.

U.S. Department of Commerce (USDOC) 2014 (NTTO) statistics show that 66 percent of total inbound trips from Central Americans are for vacation/holidays, followed by visits to friends and relatives, business/professional, and convention/conference/trade show attendance. Companies and professionals are learning new techniques and strategies to become more competitive and, therefore, professionals and businesspeople are increasingly attending U.S. trade shows, conventions, and seminars. USDOC visitation estimates are 12 nights for the average length of stay in the U.S., and 1.2 states visited. Industry sources estimate that the greatest proportion of Honduran visitors are in the age groups of 35-44, married and professional, followed by the age groups of 25-34, and 15-24 years of age. Most frequently used information sources for trip planning are:  airlines directly (51 percent), online travel agency (29 percent); personal recommendation (21 percent); national/state/city travel office (17 percent); and, corporate travel department (9 percent).

Web Resources
USDOC/ITA Office of Travel & Tourism
U.S. Travel Association
Discover America
World Travel & Tourism Council
Brand USA

Trade Events
IPW 2017
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.



Honduras Travel and Tourism Trade Development and Promotion