Identifies common practices to be aware of when selling in this market, e.g., whether all sales material need to be in the local language.
Last Published: 12/3/2018

While Ghana has strong historical ties to Britain (and to a lesser extent with Europe generally) as a result of its former colonial relationship and geographical proximity, there is a strong – and increasing – appreciation for U.S. made goods and U.S. culture in general. Many Ghanaians have a strong interest in the United States and enjoy the opportunity to come in contact with Americans in either a business or personal setting.

Face to face contact is the preferred method of transacting business in Ghana. While Ghanaians are accustomed to conducting transactions over email, telephone or fax – face to face contact is the most effective way of building long term business relationships. While personal visits to potential business partners may seem an inefficient way of doing business, over the long term such courtesies can yield rewards in the form of loyal business contacts. (See more under Business Customs in Chapter 8: Business Travel.)

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting

Ghana Trade Development and Promotion