Ghana - Selling Factors and TechniquesGhana - Selling Factors
While Ghana has strong historical ties to Britain (and to a lesser extent with Europe generally) as a result of its former colonial relationship and geographical proximity, there is a strong – and increasing – appreciation for U.S. made goods and U.S. culture in general. Many Ghanaians have a strong interest in the United States and enjoy the opportunity to come in contact with Americans in either a business or personal setting.
Face to face contact is the preferred method of transacting business in Ghana. While Ghanaians are accustomed to conducting transactions over email, telephone or fax – face to face contact is the most effective way of building long term business relationships. While personal visits to potential business partners may seem an inefficient way of doing business, over the long term such courtesies can yield rewards in the form of loyal business contacts. (See more under Business Customs in Chapter 8: Business Travel.)
Ghana Trade Development and Promotion