Describes what is customary in the market for sales and customer support.
Last Published: 11/9/2016
Readable service manuals, frequent personnel training and an adequate inventory of spare parts can all create an advantage for a U.S. company selling into Ghana. Among the business community and individuals who have lived abroad there is an increased expectancy for good quality after sales service and customer support. This is particularly the case for goods from the following categories: high tech (e.g. computer hardware/software or telecommunications), heavy industrial equipment (e.g. mining, earth-moving or construction), office equipment (e.g. photocopiers), cars/trucks and air-conditioning/refrigeration units.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting

Ghana Trade Development and Promotion