2015 tourism figures for French travelers to the U.S.
Last Published: 12/15/2016
France in the Top 10 international markets
 
The United States remains one of the top choices among long-haul destinations for French travelers.  In 2015, France ranks third among European markets after the United Kingdom and Germany, and nine in the world after Canada, Mexico, U.K., Japan, China, Germany, Brazil, South Korea, as an overseas source of income for the tourism industry in the U. S.  
 
The French market is a dynamic and stable market. In 2015, more than 1.75 million travelers from France visited the United States, an increase of 6% when compared to the previous year. France has produced record visitation for the last three years. Arrivals from France accounted for 2.3% of all international arrivals to the United States. For 2015, the spending by visitors from France reached $5.7 Billion, a decrease of 3% compared to the previous year. Travel & Tourism exports account for 30% of all U.S. services exports to France.
 

Market opportunities                                                                                  

 
The United States continues to be a popular destination for the French travelers, ranking in first place within the long-distance category. 
California, the U.S. National Parks, New York and Florida remain favorite destinations.  Other regions such as the Southwest, Rocky Mountain States and Louisiana are becoming popular, particularly with second or third-time visitors. French are highly fond of culture and history. Many French travelers choose cities renowned for their artwork or museums (New York, Washington D.C., Boston, Chicago). Additionally, images of cowboys and Native Americans along with open spaces, made popular by American TV shows and movies, remain vivid in the French imagination, which explains why Western states such as Arizona, Utah, Nevada, Colorado, and New Mexico are popular in France.
 
The French have five weeks of paid vacation per week. The average length of stay in the United States is approximately two weeks.  The French are very individualistic in their travel behavior, which explains why 70% percent choose “fly and Drive” options. Nevertheless, some travelers, mainly retired people, prefer organized trips.
 
Eight carriers offer non-stop flights from France to the United States.  The U.S. carriers are American Airlines, Delta Air Lines and United. The European carriers are Air France, Air Tahiti Nui, La Compagnie, Norwegian Air Shuttle, and XL Airways. 
 

The Visit USA Committee France                                                                            

Following the closing of the United States Travel and Tourism Administration (USTTA) in 1996, the U.S. Commercial Service has supported the establishment of the Visit USA Committee, a private industry association aimed at promoting the United States as a travel and tourism destination.  The U.S. Commercial Service in Paris actively supports the Visit USA Committee France. The Visit USA Committee is one of the biggest Visit USA in the world, with 137 members.
 
The Visit USA Committee organizes a wide range of promotional actions: travel trade fairs, consumer fairs, workshops and e-learning programs for travel agents, video clips, and monthly newsletters dedicated to the trade, press and consumers. They publish travel planners, maps and posters. They have a dynamic website and they are in all the major social media networks facebook, twitter and Instagram.
 
Visit USA Committee France: www.office-tourisme-usa.com
Facebook: https//www.facebook.com/pages/Visit-USA-Committee-France
Twitter: @OTdesUSA, http://twitter/OTdesUSA
Instagram: Office du Tourisme des USA
 
Brand USA
 
Established by the Travel promotion Act in 2010, Brand USA is a non-profit private-public partnership that promotes increased inbound international travel to the United States. Brand USA is financed by a fee assessed on international visitors applying for entry into the United States under the Visa Waiver Program and matching resources provided by private sector partners.
 
With the collaboration of the Visit USA and the U.S. Commercial Service, Brand USA organizes a pavilion at IFTM, the major travel trade fair in France on September 26-29,  2017.
www.thebrandusa.com
 
Brand USA publish a “Travel USA” Guide in French and a culinary guide in English. The guides are distributed in all the major trade and consumer fairs organized by the Visit USA in France
www.VisitTheUSA.com
 
Sources:  U.S. Department of Commerce – International Trade Administration http://travel.trade.gov
 
CS Paris contact: Valérie Ferrière, Trade Specialist
Valerie.Ferriere@trade.gov
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.



France Travel and Tourism