This is a best prospect industry sector for this country. Includes a market overview and trade data.
Last Published: 7/18/2017
Tourism remains Fiji’s fastest growing industry and is the largest foreign exchange earner.  Industry earnings in 2016 are expected to exceed the combined revenues of the country’s top five merchandise exports (fish, water, sugar, garments, and timber).  The industry provides direct employment to an estimated 40,000 people and to 116,500 indirectly.  Gross earnings from tourism in 2016 were estimated at $798 million (F$1.7 billion).
Visitor arrivals in 2016 totaled 792,320, with increasing visitor arrivals from New Zealand, China, South Korea, India, and the United States.
Fiji is prone to natural disasters.  A number of tourism properties located primarily in the northern region of Fiji closed temporarily following damage caused by tropical cyclone Winston in February 2016, though most have since reopened.
Table 2: Fiji Tourism Data
2017 (Estimated)2018
Total Visitor Arrivals754,835792,320 824,715898,782
Average length of stay (days)
Tourism Earnings ($M)$732.5 (F$1560.2) $752.6 (F$1602.9)$830.7 (F$1769.3)$872 (F$1857.7)
Exchange RatesUSD1 = FJD2.1299

(Total market size = (total local production + imports) - exports)

Leading Sub-Sectors
The hotel and hospitality industry requires a large variety of products, such as the following:
• Food – dairy products, fruit, vegetables, beverages, condiments;
• Building materials;
• Furnishings (drapes, carpet, linens);
• Kitchen equipment;
• Furniture and appliances;
• Sporting equipment;
• Toiletries; and
• Wireless technology and IT related to hotel and guest services.

Web Resources
Fiji Islands Hotel & Tourism Association
Ministry of Industry, Trade and Tourism     
South Pacific Tourism Organization
Tourism Fiji

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Fiji Travel and Tourism Trade Development and Promotion