This is a best prospect industry sector for this country. Includes a market overview and trade data.
Last Published: 3/20/2019

Overview

Tourism remains Fiji’s fastest growing industry and is the largest foreign exchange earner.  Industry earnings increased by 12 percent in 2017, totaling FJD$ 1.8 billion (USD $0.9 billion) exceeding the combined revenues of the country’s top five merchandise exports (fish, water, sugar, gold and garments).  The industry provides direct employment to an estimated 40,000 people and to 116,500 indirectly.  In 2017, visitor arrivals grew by 6.4 percent to 842,884.  The largest growth of visitors was seen in the new markets where national airline Fiji Airways opened new routes.  Although Hong Kong, India, and the rest of Asia account for less than three percent of the total visitors, they recorded annual increases of 105 percent, 30 percent, and 16.9 percent respectively in 2017.  Australia and New Zealand accounted for 65 percent of total visitors to Fiji, with earnings to the economy totaling FJD $1,255.5 million (USD$ 594.4 million) in 2017.  The U.S. is Fiji’s third largest source market, accounting for 17 percent of total visitors, and contributed an estimated FJD $143.1 million (USD $67.8 million) to the Fiji economy.

Fiji is prone to natural disasters.  A number of tourism properties located primarily in the northern region of Fiji closed temporarily following damage caused by tropical cyclone Winston in February 2016, though most have since reopened.

At the 2018-2019 annual national budget, the government removed import duties on fruit and vegetables to increase the affordability of healthy food options.  However, the overall tourism taxes for tourism and other applicable entertainment activities remain high, with a 10 percent environment and climate (ECAL) tax and a 6 percent service turnover tax (STT).

Table 3: Fiji Tourism Data
 20152016
 
20172018
(forecast)
Total Visitor Arrivals754,835792,320842,884880,814
Average length of stay (days)9.59.59.79.7
Tourism Earnings ($Millions)FJD $1560.2 (USD $738.7) FJD $1602.9 (USD $759.0)FJD $1800.2 (USD $852.4)FJD $1944.2 (USD $920.6 )
Exchange RatesUSD 1 = FJD 2.11199

Leading Sub-Sectors

The hotel and hospitality industry requires a large variety of products, such as the following:
• Food – dairy products, fruit, vegetables, beverages, condiments;
• Building materials;
• Furnishings (drapes, carpet, linens);
• Kitchen equipment;
• Furniture and appliances;
• Sporting equipment;
• Toiletries; and
• Wireless technology and IT related to hotel and guest services.

Web Resources

Fiji Islands Hotel & Tourism Association
Ministry of Industry, Trade and Tourism   
South Pacific Tourism Organization
Tourism Fiji
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.



Fiji Travel and Tourism Trade Development and Promotion