Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
Last Published: 7/2/2018
Although the European Commission continues to pursue the implementation of a single European market, by and large the European Union market is differentiated with each Member State having its own supply and demand needs and characteristics. While a pan-European business strategy is critical, individual market entry plans must be developed on a country-by-country basis. Working together with U.S. Commercial Service teams across Europe, U.S. firms can capitalize on opportunities in multiple countries across the region that share common rules, regulations and standards.  Region-wide and Country-Specific Information.
For details of these tactics, please consult the Commerce Department’s Country Commercial Guides of the 28 individual EU Member States found at the following website: EU Member States' Country Commercial Guides
To conduct a more thorough search for reports on specific industries and sectors within EU Member States please consult the Commerce Department's Market Research Library.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting

European Union 28 Trade Development and Promotion