Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
Last Published: 6/1/2016

There are several organizations in Brussels focused on representing U.S. business interests and engaging with EU institutions including the European Commission, European Parliament and the Council. 

Although the European Commission continues to pursue the implementation of single European market, by and large, the European Union market is differentiated with each Member State having its own supply and demand needs and characteristics. While a pan-European business strategy is critical, individual market entry plans must be developed on a country-by-country basis. Working together with U.S. Commercial Service teams across Europe, U.S. firms can capitalize on opportunities in multiple countries across the region that share common rules, regulations and standards.  For region-wide and country-specific information and assistance can be found at

For details of these tactics, please consult the Commerce Department’s Country Commercial Guides of the 28 EU member states found at the following website: EU Member States' Country Commercial Guides

To conduct a more thorough search for reports on specific industries and sectors within EU member states please consult the Commerce Department’s Market Research Library:

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting

European Union 28 Trade Development and Promotion