European Union - eCommerceEuropean Union - eCommerce
In 2015, the European Union launched an ambitious overhaul (the so-called Digital Single Market Strategy) of policy and legislation relevant to the digital economy. The overall objective was to bring down barriers, regulatory or otherwise, and to unlock online opportunities in Europe. E-commerce was a priority area, to ensure better access for consumers and businesses to online goods and services across Europe and to remove key differences between the online and offline worlds.
New pieces of legislation have been adopted to facilitate cross-border portability of online content services, increase transparency of cross-border parcel delivery, and update and harmonize contract rules for online sales of goods and supply of digital content and services. For more information: Digital Single Market
The Electronic Commerce Directive (2000/31/EC) provides rules for online services in the EU. It requires providers to abide by rules in the country where they are established (country of origin). Online providers must respect consumer protection rules such as indicating contact details on their website, and clearly identifying advertising and protecting against spam. The Directive also grants exemptions to liability for intermediaries that transmit illegal content by third parties and for unknowingly hosting content.
Comprehensive Market Research on e-commerce in the EU is available upon request.
Key Link: eCommerce
For information on this topic, consult the Commerce Department’s Country Commercial Guides on EU Member States: EU Member States' Country Commercial Guides
Alternatively, search the Commerce Department’s Market Research Library, available from: Market Intelligence
European Union 28 eCommerce Industry Trade Development and Promotion eCommerce