Describes how widely e-Commerce is used, the primary sectors that sell through e-commerce, and how much product/service in each sector is sold through e-commerce versus brick-and-mortar retail. Includes what a company needs to know to take advantage of e-commerce in the local market and, reputable, prominent B2B websites.
Last Published: 9/18/2018
Egypt's Electronic Signature Law 15 of 2004 established the Information Technology Industry Development Agency (ITIDA) to act as the e-signature regulatory authority and to further develop the information technology sector in Egypt. An e-government initiative has been implemented to increase government efficiency, reduce service-provision time, establish new service-delivery models, reduce government expenses and encourage e-procurement.  In 2009, the government implemented the e-signature service, allowing public and private companies to offer e-signature authentication.

The Egyptian market has the largest population of internet users in the MENA region. There are around 48 million internet users, of which 8% make online transactions.  Most online transactions are in the categories of electronics, entertainment, airline tickets and fashion. E-commerce faces numerous challenges in the Egyptian market: there is a low number of credit/debit card holders - around 10 million - hence 80 percent of e-commerce in Egypt relies on cash on delivery.  However, the rate of credit card issuance is growing annually by around 40 percent, which indicates that cash dependency may decrease.

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Egypt eCommerce Industry Trade Development and Promotion eCommerce