Describes how widely e-Commerce is used, the primary sectors that sell through e-commerce, and how much product/service in each sector is sold through e-commerce versus brick-and-mortar retail. Includes what a company needs to know to take advantage of e-commerce in the local market and , reputable, prominent B2B websites.
Last Published: 8/15/2017
In the last five years, eCommerce has more than doubled in Chile. Specifically, the Santiago Chamber of Commerce estimates that online B2C sales in Chile in 2017 will reach US$3.3 billion, up dramatically from US$1.2 billion in 2012. This increase is a result of the country’s rapid technological infrastructure development. However, small and medium companies in Chile lag well behind large companies in terms of e-commerce, with 37.6% usage – nearly half the presence of large companies, of which 72.8% sell online.  Chile’s digital economy currently accounts for 3% of GDP, and by 2020, it is expected to increase to around 4.5%. While Chile’s eCommerce has grown quickly in recent years, it still lags behind developed countries such as the United States, Japan, and the Eurozone, where the current digital is between 7% and 8% of the GDP, and is expected to reach 12% by 2020.

Each year in May, CyberDay is marked in Chile to promote online shopping. CyberDay 2017 experienced a 24% increase in sales over CyberDay 2016, with total 2017 CyberDay sales at US$145 million and 900,000 transactions, with the highest demand in travel and tourism, IT, and clothing/apparel.

Chilean law No. 19,628 on Protection of Private Life governs the protection and processing of personal data.  In March 2017, the Bachelet administration sent a bill to Congress that significantly amends this law.  Among other things, this bill seeks to increase protection of privacy to fulfill international standards in matters of personal data processing, adapt and modernize national legislation to meet the challenges that a digital economy entails, and balance the safeguarding of people’s privacy with free circulation of information.

The U.S.-Chile FTA, signed in 2003, contains a chapter on electronic commerce. This chapter highlights the importance of electronic commerce between the United States and Chile and the need to work together to overcome impediments to it. The chapter notes the importance of sharing information related to regulations on data privacy, cyber security, and intellectual property rights.

The National Enterprise for Electronic Certification was created in 2002, by the Santiago Chamber of Commerce, with the support of CORFO, the Chilean Economic Development Agency (within the Ministry of Economy).  EcertChile, incorporates on a regular basis products and services to provide higher levels of security and confidence to safeguard the integrity of e-commerce transactions.

Chilean domain names (“.cl”) are assigned and registered by Nic-Chile. Registration fees vary depending on the length of registration. The fee for the shortest period, one year, is approximately US$15 in 2017. Foreign companies can register a domain name in Chile, but must have a local presence to do so. The Internet Assigned Numbers Authority (IANA) regulates the recording of domain names. If there is a conflict over a domain name, arbitration is required. Registration at the trademark department is the main criteria for determining who has a claim to a given domain name.

In addition to B2C online sales from large Chilean retailers, such as Falabella, Cencosud (Almacenes Paris, Jumbo, Easy), and Ripley, Chilean online consumers also regularly use Alibaba, Groupon, and other international eCommerce only retailers present in the Chilean market.

Contact Information
U.S. Commercial Service in Santiago
Veronica Pinto
Commercial Specialist

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