Chad - eCommerceChad - eCommerce
Since the launch of a fiber-optic cable in 2012 linking N’Djamena to international connections through Cameroon, Internet service in Chad has been increasingly reliable although it remains expensive. Low bandwidth and slow speeds hamper Internet entrepreneurs and shoppers. Thus, to date E-commerce has not been a practical means of conducting business. However, as Chad becomes more connected to international fiber-optic cables, Internet penetration is estimated at 10 percent of the total population, rising to over 40 percent in urban areas.
Current Market TrendsDue to low penetration rates, there is very little eCommerce in Chad. The Government of Chad has been working to improve fiber optic connectivity via Cameroon and Sudan, and recently joined an effort to create a “trans-Saharan backbone” connecting Chad to a fiber optic cable via Algeria. The government has not proposed or passed any laws or regulations specifically affecting online business.
Domestic eCommerce (B2C)The country’s only online marketplace, MossoSouk, was launched in 2016 and offers car rentals and small items for purchase. The service is currently limited to Ndjamena.
Cross-Border eCommerceThere is currently no cross-border eCommerce in Chad.
B2B eCommerceThere is currently no B2 eCommerce in Chad.
eCommerce ServicesThere are currently no eCommerce services available in Chad.
eCommerce Intellectual Property RightsIntellectual property rights with respect to eCommerce have not yet been codified.
Popular eCommerce SitesChad’s only eCommerce portal is MossoSouk.com.
Online PaymentOnline payment is not yet available in Chad.
Mobile eCommerceTigo Cash and Airtel allow consumers to pay their electric bills using mobile telephony.
Digital MarketingSome digital advertising and marketing are done through social media sites.
Major Buying HolidaysThere are no major buying holidays in Chad.
Social media sites such as Facebook and WhatsApp are popular in Chad, though the vast majority of Chadians (well over 90 percent) access social media through mobile phones.Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.
Chad eCommerce Industry Trade Development and Promotion eCommerce