Describes how widely e-Commerce is used, the primary sectors that sell through e-commerce, and how much product/service in each sector is sold through e-commerce versus brick-and-mortar retail. Includes what a company needs to know to take advantage of e-commerce in the local market and, reputable, prominent B2B websites.
Last Published: 7/11/2017

Overview

Since the launch of a fiber-optic cable in 2012 linking N’Djamena to international connections through Cameroon, Internet service in Chad has been increasingly reliable although it remains expensive.  Low bandwidth and slow speeds hamper Internet entrepreneurs and shoppers. Thus, to date E-commerce has not been a practical means of conducting business.  However, as Chad becomes more connected to international fiber-optic cables, Internet penetration is estimated at 10 percent of the total population, rising to over 40 percent in urban areas.

Current Market Trends

Due to low penetration rates, there is very little eCommerce in Chad.  The Government of Chad has been working to improve fiber optic connectivity via Cameroon and Sudan, and recently joined an effort to create a “trans-Saharan backbone” connecting Chad to a fiber optic cable via Algeria.  The government has not proposed or passed any laws or regulations specifically affecting online business.

Domestic eCommerce (B2C)

The country’s only online marketplace, MossoSouk, was launched in 2016 and offers car rentals and small items for purchase. The service is currently limited to Ndjamena.

Cross-Border eCommerce

There is currently no cross-border eCommerce in Chad.

B2B eCommerce

There is currently no B2 eCommerce in Chad.

eCommerce Services

There are currently no eCommerce services available in Chad.

eCommerce Intellectual Property Rights

Intellectual property rights with respect to eCommerce have not yet been codified.

Popular eCommerce Sites

Chad’s only eCommerce portal is MossoSouk.com. 

Online Payment

Online payment is not yet available in Chad.

Mobile eCommerce

Tigo Cash and Airtel allow consumers to pay their electric bills using mobile telephony.

Digital Marketing

Some digital advertising and marketing are done through social media sites.

Major Buying Holidays

There are no major buying holidays in Chad.

Social Media

Social media sites such as Facebook and WhatsApp are popular in Chad, though the vast majority of Chadians (well over 90 percent) access social media through mobile phones.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.



Chad eCommerce Industry Trade Development and Promotion eCommerce