This is a best prospect industry sector for this country. Includes a market overview and trade data.
Last Published: 8/14/2017
Overview
In 2016, Canada delivered the largest inbound travel market to the United States at 19.3 million visitors, a decline of 6.8 percent from 2015. The provinces of Ontario, British Columbia, and Quebec accounted for the largest share of visitors to the United States. In a similar trend to previous recent years, Canadian visits to the United States, in 2017, are expected to decrease. The recent decrease in visits and related spending is associated with the depreciation of the Canadian dollar, which has made it more expensive for Canadians to visit the United States. Longer-term forecasts project total growth in visitation of 9 percent from 2015 to 2021. Canadian tourism spending in the United States ranked second in 2016 at $19.8 billion, down 13 percent from 2015.  Canadians travel to the United States across all seasons and to more U.S. destinations than other countries.

Table: Canada Travel and Tourism Produciton Data (USD Billions)
Year2014201520162017 (estimate)
Domestic Travel Spend78.668.753.8N/A 
International Travel Spend36.632.931.4 31.1
Canadian Travel Spend in U.S.27.22219.8N/A 
Total Travel Spend115.2101.685.2N/A 
Exchange Rates1USD=1.1CAD1USD=1.28CAD1USD=1.33CAD1USD=1.35CAD
Sources: International Trade Administration, National Travel and Tourism Office, Statistics Canada, & Conference Board of Canada

(Total market size = total local production + imports) - exports); Exchange Rage: Average as recorded in US $ Current Dollars)
 
Leading Sub-Sectors
  • Adventure Travel
  • Cross-Border Shopping
  • Culinary Tourism
  • Meetings, Incentive, Conferences and Events Travel (MICE)
  • Sightseeing
  • Sports Tourism
Opportunities
  • Canada’s aging population (more are over 65 than 15 and younger). Older demographic prefers travel to the United States over other countries.
  • Capitalize on MICE travel between Canada and the United States. This niche segment of the industry generates significant annual spending.
  • Capitalize on momentum from the 2016/17 Brand USA “National Parks Adventure” Campaign that organized promotional events across Canada.
  • New airline routes to the United States (WestJet, Air Canada, and Porter Airlines strategic alliance with JetBlue).
Upcoming Events/Trade Shows
Discover America Day
September 25, 2017
Toronto, Ontario

International Travel and Tourism Show
October 20-22, 2017
Montreal, Quebec

Ottawa Travel and Vacation Show
March 17-18, 2018
Ottawa, Ontario

Outdoor Adventure & Travel Show
March 24-25, 2018
Calgary, Alberta

Web Resources
Discover America - Canada
U.S. Department of Commerce – National Travel and Tourism Office
Visit the USA

Contact Information
U.S. Commercial Service Toronto
Ruth Williamson
Commercial Specialist
Phone: (416) 595-5412
Email: Ruth.Williamson@trade.gov

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.



Canada Travel and Tourism Trade Development and Promotion