Cambodia - eCommerceCambodia - eCommerce
E-commerce is relatively undeveloped compared to Cambodia’s neighbors. Impediments to its development include inadequate internet infrastructure, limited audiences, delivery system challenges, and minimal credit card use. In addition, almost all transactions are settled through cash-on-delivery, raising concerns about security and costs. Other impediments include the high cost of electricity and a lack of trained ICT professionals. Some local banks have begun to issue credit cards in order to facilitate purchases made through the internet. There is a growing number of online shopping websites that cater mostly to the small number of urban consumers with access to the internet. Social media, such as Facebook, are increasingly used as platforms for online shopping and media space. A draft e-commerce law is currently under review by the Council of Ministers, though it has not been made public. Cambodia is the only ASEAN nation that does not have eCommerce law.
Current Market Trends
Cambodians are adopting E-Commerce both as consumers and merchants, and there is significant untapped market potential in the sector fueled by exploding internet access, high smart phone penetration and a young, growing middle class. Despite a slow development of eCommerce, there is an upward trend on tech based startups. Mediaload, dubbed the Cambodian Buzzfeed, has attracted 56 million page views per month from over seven million unique visitors from all over Asia. 500 Startups, a global venture capital seed fund based in California has invested USD 200,000 in Mediaload.
E-commerce platform Tesjor (Cambodian for Tourist) launched early 2017, an application to enable a wide range of online services from food ordering to hotel booking and reserving transportation. The app integrates mandatory cashless payment systems, a first in Cambodia which usually relies on cash on delivery.
Mobile eCommerce in Cambodia enjoyed fast growth over the past few years. Mobile internet access is affordable, with costs below the global average, and about 50% of Cambodians own a smartphone. Smartphone adoption is growing at a fast pace. Mobile money transfer options have grown rapidly in popularity, even in the countryside. Transactions for online shopping are made through mobile money transfers in this limited credit card market. Uber is set up to launch in Cambodia using both cash on delivery and electronic payments in 2017.
Cambodia has seen an increase of active internet users from about 28,000 to 7.1 million over the past 8 years and active social media users to 4.9 million in 2017 and counting. Traditional advertising methods through mainstream media such as TV and radio are transitioning to online marketing where many young Cambodians reside. Cambodia is a very young country, with some 70% of the population under the age of 35.
Cambodia eCommerce Industry Trade Development and Promotion eCommerce