Describes how widely eCommerce is used, the primary sectors that sell through e-commerce, and how much product/service in each sector is sold through e-commerce versus brick-and-mortar retail. Includes what a company needs to know to take advantage of e-commerce in the local market and , reputable, prominent B2B websites.
Last Published: 9/10/2018

According to the e-Ebit Webshoppers report for 2017, e-commerce in Brazil grew by 7.5% in 2017 compared to 2016, closing the year with revenues of US$ 12.9b. Despite the recent economic downturn in Brazil, projected growth of e-commerce is still positive at 12%, and is expected to reach US$ 14.4b (R$ 53.5b) in 2018. In Brazil, 55 million consumers made at least one virtual purchase in 2017, representing an increase of 15% compared to 2016; making e-commerce a viable sales channel worth exploring.

In Brazil, the average e-commerce purchase (average cart price) for 2017 was US$ 115.95 (R$ 429), 3% higher than the previous year. This number is projected to reach US$ 120.54 (R$ 446) in 2018. There were 111.2 million online purchases in 2017, an increase of 5% over the previous year. It is estimated that the number of purchases will increase 8% in 2018, resulting in 119.7 million online purchases.

The Brazilian Consumer and Retail Association estimates that in 2018, e-commerce sales will account for approximately half of retail sales in Brazil, and nearly 44% of these online sales are done via mobile apps. Despite the continued growth, the e-commerce market in Brazil can be incredibly difficult for U.S. companies due to challenges involving customs, taxes, shipping, and payments.

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Brazil eCommerce Industry Trade Development and Promotion eCommerce