Describes how widely eCommerce is used, the primary sectors that sell through e-commerce, and how much product/service in each sector is sold through e-commerce versus brick-and-mortar retail. Includes what a company needs to know to take advantage of e-commerce in the local market and , reputable, prominent B2B websites.
Last Published: 9/10/2018

According to the e-Ebit Webshoppers report for 2017, e-commerce in Brazil grew by 7.5% in 2017 compared to 2016, closing the year with revenues of US$ 12.9b. Despite the recent economic downturn in Brazil, projected growth of e-commerce is still positive at 12%, and is expected to reach US$ 14.4b (R$ 53.5b) in 2018. In Brazil, 55 million consumers made at least one virtual purchase in 2017, representing an increase of 15% compared to 2016; making e-commerce a viable sales channel worth exploring.

In Brazil, the average e-commerce purchase (average cart price) for 2017 was US$ 115.95 (R$ 429), 3% higher than the previous year. This number is projected to reach US$ 120.54 (R$ 446) in 2018. There were 111.2 million online purchases in 2017, an increase of 5% over the previous year. It is estimated that the number of purchases will increase 8% in 2018, resulting in 119.7 million online purchases.

The Brazilian Consumer and Retail Association estimates that in 2018, e-commerce sales will account for approximately half of retail sales in Brazil, and nearly 44% of these online sales are done via mobile apps. Despite the continued growth, the e-commerce market in Brazil can be incredibly difficult for U.S. companies due to challenges involving customs, taxes, shipping, and payments.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.



Brazil eCommerce Industry Trade Development and Promotion eCommerce