Includes web links to local trade fair or show authorities and local newspapers, trade publications, radio/TV/cable information.
Last Published: 7/5/2017

With its well-established and diversified industrial sector, Brazil has a variety of specialized publications that can provide excellent advertising outlets that target a multitude of trade and consumer audiences. TV advertising can be an especially important marketing channel for Brazil’s growing consumer base. The top advertising categories by expenditure are trade and commerce, consumer services, culture, leisure, sports and tourism, media, and public and social services.

The most popular magazine in Brazil, with a circulation of over one million copies, is the weekly Veja, published by the Abril Publishing Company. Like many places, daily newspaper circulation is declining, but tabloids still lead the pack:

Magazines and Newspapers in Brazil
Maganizes and Newspapers in Brazil
NewspaperStateDaily circu-lationFormatWeb resources
Super NoticiaMinas Gerais249.297Tabloidhttp://www.otempo.com.br/super-noticia/
O GloboRio de Janeiro193.079Broadsheethttp://oglobo.globo.com/
Folha de Sao PauloSao Paulo189.254Broadsheethttp://www.folha.uol.com.br/
O Estado de Sao PauloSao Paulo157.761Broadsheethttp://www.estadao.com.br/
DaquiGoias153.049Tabloidhttp://daqui.opopular.com.br/
Zero HoraRio Grande do Sul152.573Tabloidhttp://zh.clicrbs.com.br/rs/
Diario GauchoRio Grande do Sul148.547Tabloidhttp://diariogaucho.clicrbs.com.br/rs/
ExtraRio de Janeiro136.831Broadsheethttp://extra.globo.com/
Correio do PovoRio Grande do Sul102.335Tabloidhttp://www.correiodopovo.com.br/
Meia HoraRio de Janeiro96.138Tabloidhttp://meiahora.ig.com.br/
 
Digital Press in Brazil
Digital Press in Brazil
Digital PressStateDigital circulationWeb resources
Folha de Sao PauloSao Paulo146.641http://www.folha.uol.com.br/
O GloboRio de Janeiro118.143http://oglobo.globo.com/
O Estado de Sao PauloSao Paulo78.410http://www.estadao.com.br/
Super NoticiaMinas Gerais49.332http://www.otempo.com.br/super-noticia/
Estado de MinasMinas Gerais48.284http://www.em.com.br/
O TempoMinas Gerais46.015http://www.otempo.com.br/
Zero HoraRio Grande do Sul44.749http://zh.clicrbs.com.br/rs/
ExtraRio de Janeiro25.941http://extra.globo.com/
Valor EconomicoSao Paulo18.291http://www.valor.com.br/
Correio BrazilienseDistrito Federal17.429http://www.correiobraziliense.com.br/

 
Trade fairs are another important marketing tool. The city of São Paulo hosts around 300 trade fairs per year. Other principal cities host significant shows as well: Rio de Janeiro for the oil and gas industry, and Belo Horizonte for mining. These events attract many visitors and exhibitors from Brazil and foreign countries. Specialists from the U.S. Commercial Service Brazil participate in many of these events, and can help you arrange meetings with potential agents, distributors, lawyers, and customers at these trade shows.

    Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.



    Brazil Trade Development and Promotion