Includes the barriers (tariff and non-tariff) that U.S. companies face when exporting to this country.
Last Published: 9/5/2019
Brazil ranked 109 out of 190 countries in the World Bank’s 2019 Ease of Doing Business Report.  Brazil can be a challenging market for doing business, partly due to a complicated regulatory environment. Brazil ranks 137 out of 138 economies for burden of regulation, ahead of only Venezuela. U.S. companies often mention duplicative, arbitrary, or sometimes discriminatory regulations as barriers to trade for U.S. products in Brazil.

U.S. companies also cite high tariffs, an uncertain customs system, high and unpredictable tax burdens, and an overburdened legal system as major hurdles to doing business in Brazil. U.S. exporters in highly regulated industries such as, medical devices, health, and safety products have a particularly challenging time navigating Brazilian rules and regulations. U.S. companies will increase their chances of success by working with strategic Brazilian partners and demonstrating their commitment to the Brazilian market. While U.S. companies have faced market access challenges in Brazil over the past several years, such as high tariffs, local content requirements, and a “Buy Brazil” policy from a previous administration, the U.S. Government is working with the GOB to reduce non-tariff barriers, especially in the areas of trade facilitation, good regulatory practices, technical standards, and conformity assessment through a number of bilateral and multilateral fora.

On March 16, 2018, Casa Civil (the Brazilian Executive Branch) published a Regulatory Impact Analysis (RIA) Guidelines and Elaboration Guide for Brazilian regulators to improve the implementation of regulations in Brazil. The guidelines’ text is aligned with the Organization for Economic Co-operation and Development’s (OECD) standards and has inputs from all of Brazil’s federal regulatory agencies, including the Brazilian Ministry of Finance, the Ministry of Planning and INMETRO – Brazil’s metrology and standardization agency. The governments of the United States and Brazil continue to collaborate to share information and experiences about good regulatory practices to promote a regulatory environment that is transparent, consistent, and predictable.
 

Prepared by the International Trade Administration. With its network of more than 100 offices across the United States and in more than 75 markets, the International Trade Administration of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.



Brazil Market Access