This is a best prospect industry sector for this country. Includes a market overview and trade data.
Last Published: 10/10/2018

Overview

Education is a growing sector in Brazil and a high priority for the Government of Brazil (GoB). As the second largest economy in the Western Hemisphere, the country faces many challenges in delivering a standard of education capable of producing a workforce equipped to prosper in a changing work environment increasingly focused on services and powered by technology and innovation. Despite the slow economic recovery and political uncertainty facing the country, Brazil is the fifth largest higher education market in the world and the largest higher education market in Latin America.

Recruitment of Brazilian students to the United States represents a best prospect. As access to higher education in Brazil has improved with the opening of more private universities, studying abroad has become more attractive to Brazilian students. Additionally, while English is not spoken by most of the population (estimates range from 3-6%), the GoB has prioritized English language proficiency for Brazilian students at all levels.

Brazil ranks tenth as country of origin for foreign students studying in U.S. universities. In the 2016/17 academic year, 13,089 students from Brazil were studying in the United States; this represented US$ 676m to the U.S. economy during the same academic year.

(Source: Institute of International Education – IIE: https://www.iie.org/en/Research-and-Insights/Open-Doors )

E-Commerce

Distance learning is growing rapidly in Brazil which is among the five fastest growing markets for internet use. In 2017, 139 million or 61% of the population had internet access. With lower monthly tuition fees, the number of people with the purchasing power to enroll in these programs is expected to increase. Distance learning solutions are particularly attractive to the large number of private, for-profit universities in Brazil.

Pricing

Brazil is a price sensitive market, so potential entrants into the market should ensure their offerings are attractive and competitive. The most popular competing English-speaking countries often offer Brazilian students the opportunity to work during their stay, which greatly reduces the financial expenditure.   

Web Resources:

·       Brazilian Educational and Language Travel Association - BELTA: www.belta.org.br

·       Brazilian Ministry of Education: http://www.mec.gov.br

·       Institute of International Education – IIE: https://www.iie.org/en/Research-and-Insights/Open-Doors

·       EducationUSA Brazil: www.educationusa.org.br

Contact:

Laura Reffatti
Commercial Specialist
Education Sector
Laura.Reffatti@trade.gov  

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Brazil Education Trade Development and Promotion