Brazil - Direct MarketingBrazil - Direct Marketing
According to Acton International, a U.S.-based international direct marketing services provider, the Brazilian consumer receives an estimated 9.3 pieces of direct mail every month. Their research has shown that 74 percent of Brazilian consumers like receiving direct mail.
Brazil continues to lead Latin America in direct marketing activities due to its large consumer base and growing economy. The Brazilian Association of Direct Marketing (ABEMD) is a self-regulated, non-profit entity representing the direct marketing sector. Its web site provides important information regarding codes of conduct, legislation compliance, and direct marketing service providers.
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