Australia - Market ChallengesAustralia - Market Challenges
Australia’s remote location from the United States is often cited as the single most significant non-tariff barrier to trade.
American companies may find that Australian and third-country competitors in Australia have some long-established brands with strong reputations and well-established supplier relationships.
Australia has ready access to Asian and other low-cost producers. American firms must therefore demonstrate sufficient added value to overcome the costs of getting the product to market, and to compete.
Healthcare companies are concerned about Australian Government-imposed price cuts impacting pharmaceuticals and medical devices in country.Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.
Australia Trade Development and Promotion