Identifies common practices to be aware of when selling in this market, e.g., whether all sales material need to be in the local language.
Last Published: 4/17/2016
Due to limited understanding of English among Afghans, sales materials should be in Dari, and/or Pashto.  Direct marketing is a relatively unused sales technique because the postal system is largely defunct, and land-line telephone connections are limited.  Due to the low literacy rate, businesses may want to consider using radio or television advertising to reach potential clients.  With a growing population of cellular users, currently reaching more than eighteen million, direct marketing via cellular phone is widespread.  Electronic commerce, while still in the developmental stages, is growing rapidly on the basis of large-scale expansion of telecommunications infrastructure. 

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Afghanistan Trade Development and Promotion