Discusses opportunities for U.S. franchisers and legal requirements in the market.
Last Published: 4/17/2016
While the establishment of brand-name businesses in Afghanistan could make a significant impact on improving the investment climate, U.S. and international franchises are currently entering Afghanistan only in limited cases.  When those large firms do choose to enter this market, they will seek franchisees possessing high integrity, business experience in the market, a history of success, ability to work well with a franchisor, retail experience, knowledge of the real estate market, and significant capital.  This value chain experience is critical to maintaining brand quality.
Small and medium-size franchise concepts may be more adaptable to the Afghan market.  The U.S. Embassy encourages potential Afghan franchisees to contact the International Franchise Association to learn about franchise opportunities, attend trade shows, such as the International Franchise Expo, and take advantage of their training programs.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.

Afghanistan Franchising Business Management