9.2 Barriers to Cross-Border Trade Cross-Border-eCommerce
Concerns about security of payment
U.S.: 32 percent
Globally: 30 percent
Easier to return products bought in stores
U.S.: 39 percent
Globally: 29 percent
Products lost or damaged during shipment
Globally: 29 percent
U.S.: 6 percent
Globally: 16 percent
Shipping costs are too high
Globally: 16 percent
U.S.: 36 percent
Globally: 26 percent
Need to see and touch the products
Globally: 26 percent
U.S.: 38 percent
Globally: 41 percent
Delivery takes too long
Globally: 41 percent
U.S.: 6 percent
Globally: 13 percent
Don’t have enough trust in online retailers
Globally: 13 percent
U.S.: 12 percent
Globally: 19 percent
Don’t trust the quality of products online
Globally: 19 percent
U.S.: 13 percent
Globally: 16 percent
The products are not available online
Globally: 16 percent
U.S.: 4 percent
Globally: 4 percent
Other reasons
Globally: 4 percent
U.S.: 9 percent
Globally: 6 percent
Globally: 6 percent
Source: Alphawise, Morgan Stanley