Discusses pricing formula and other fees, value-added tax (VAT), etc.
Last Published: 2/4/2019
Given the competition that U.S. suppliers face from foreign competitors, product pricing must take into account the costs of delivery, distribution, advertising, and brand image. Since product pricing is a critical factor in determining a company’s success in the Indonesian market, market research is useful for understanding both consumer preferences and competitive practices.    Pricing is best developed with advice from experienced, local distributors who attuned to the price sensitivity of target market segments.  U.S. companies may conduct their own market research, obtain information from the U.S. Commercial Service, or contract with private research firms.
 
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.


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Indonesia Trade Development and Promotion Cost and Pricing