Venezuela - Trade Promotion and Advertising Venezuela - Trade Promotion
A few specialized publications exist. Television and radio commercials promote primarily locally-produced durable and non-durable consumer goods. Very few international companies publicize locally. Billboards are common, as are leaflets, and limited in-store promotions. Print advertising continues to shrink due to declining overall commercial activity, import restrictions on newsprint that have reduced the number of newspapers in circulation, and regulations laid out in the 2004 Law on Social Responsibility on Radio and Television (Ley Resorte), which requires outlets to publish government-provided content. Very few advertising agencies are currently functioning. Business gifts are common around Christmas for steady customers and can be expensive.
Venezuelan trade shows can be a good way to promote a new product or to find an agent or distributor in certain sectors, though some shows may not meet expectations of seasoned trade show users. However, the Venezuelan trade show industry has declined in the wake of economic difficulties. Check Export.gov's searchable list of trade events for more details.
Major Daily Newspapers
| El Universal Edificio El Universal, Esquina de Animas, Avenida Urdaneta, Caracas Phone: +58 212 505-2111, 505-2290 Fax: +58 212 505-3710 diario@eluniversal.com | El Nacional Edificio El Nacional, Av. Principal de Los Cortijos de Lourdes, Caracas Phone: +58 212 203-3194, 203-3226 Fax: +58 212 203-0548 comunicaciones@el-nacional.com |
| Diario 2001 Edificio Bloque De Armas, Avenida San Martín c/c Avenida La Paz, Caracas Phone: +58 212 406-4111, 406 4177/4034 Fax: +58 212 443-4961 2001@dearmas.com |