Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
Last Published: 8/2/2019

Demonstrate a clear value proposition and competitive advantage (i.e. price, quality, branding).

Pay close attention to both the obvious and subtle cultural differences between the United States and the United Kingdom and adjust marketing strategies accordingly.

Evaluate prospective partners carefully and choose an experienced, well-established local distributor.  Be flexible working with a UK partner during this prolonged period of economic uncertainty.

Visiting the UK, probably more than once, to meet prospective partners and customers, as British businesspeople tend to want to get to know the people with whom they are doing business.

Express commitment to the market with a long-term perspective.


 
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.


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United Kingdom Trade Development and Promotion