Discusses the distribution network within the country from how the products enter to final destination, including reliability and condition of distribution mechanisms, major distribution centers, ports, etc.
Last Published: 6/17/2019
Istanbul and the greater Marmara region are at the center of most distribution in Turkey.  The Port of Istanbul is the largest port for imported products.  Most distribution channels and head sales offices are located in Istanbul and radiate out to the rest of the country and many neighboring countries.  However, there are distributors in other cities that are qualified to distribute across the country.  For some sectors, such as medical technologies, the cities of Ankara and Izmir are becoming clusters with their own distribution centers that can serve the whole country.  Depending on the location of consumers and end-users, most distributors have a dealer network throughout the country or in areas where the product is most used.  In the case of several industrial sectors, a dealer/repair network may be required.  On the other hand, commission representatives/agents periodically visit their customers together with their American principals to maintain strong personal contacts, which is an important marketing tool in Turkey.  Truck-based distribution of goods is common; air shipment, however, is also developing.
 
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