Describes what is customary in the market for sales and customer support.
Last Published: 1/28/2019

After-sales service and customer support is increasingly important to marketing success in Tanzania.  Many firms in Tanzania do not give high priority to customer support and suffer from a lack of customer loyalty.  Foreign firms have been able to increase market share in part by providing higher levels of service, including professional repairs and maintaining a well-trained staff of service technicians capable of advising customers as well as repairing their equipment. 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.


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Tanzania Trade Development and Promotion