Discusses the state of direct marketing and what channels are available for companies to use direct marketing.
Last Published: 1/28/2019

With the increasing use and development of information technology, more Tanzanian consumers have been able to buy products from non-store sources, particularly via the Internet.  Still, credit card use is minimal, and direct marketing in Tanzania must be conducted with caution, particularly when it comes to the question of payment.  Secure credentialing is nascent in Tanzania particularly on .tz websites, and there is no wide spread national ID card making fraud a significant risk.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.


More Information

Tanzania Business Management