Identifies common practices to be aware of when selling in this market, e.g., whether all sales material need to be in the local language.
Last Published: 11/8/2019
Price is the most important consideration for most Taiwan buyers. As a result, it is also the most common complaint regarding U.S. products and services. American businesses are frequently frustrated that Taiwan firms do not always factor in life-cycle costs when negotiating a purchase. Although attitudes are changing, most Taiwan firms will only pay a higher price for a product if they see a short-term payoff. The second and third most important considerations for Taiwan buyers are quality and after-sales service, respectively.

When selling products in the Taiwan market, labeling and instructions and/or sales literature must be written in traditional Chinese characters. Detailed information about labeling is available at the Commerce Industrial Services Portal on the Ministry of Economic Affairs website.
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.


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Taiwan Trade Development and Promotion