Slovakia - Trade Promotion and Advertising Slovakia Trade Promotion
The major Slovak convention centers are located in three Slovak cities: Bratislava, Nitra
and Trencin.
Many companies, both Slovak and foreign, specialize in advertising, and they vary considerably in quality. Internet, newspaper, radio and television are the most common means of advertising. Private radio stations offer advertising in all metropolitan areas, and billboards are used in cities and along main highways.
Major Slovak-language newspapers and business journals include:
Pravda
SME
Hospodarske Noviny
Profit/Trend
Novy Cas
Dennik N
The only English-language newspaper in Slovakia is The Slovak Spectator.
There is one state-owned television station broadcasting on two channels and three privately owned television stations broadcasting on ten channels. Major radio and TV broadcasting stations include:
Rozhlas a televízia Slovenska
MARKÍZA - SLOVAKIA, s r.o.
MAC TV s.r.o., (JOJ)
TA3
Posters and billboards are commonly used to advertise in Slovakia and are found in post offices, , public transportation, outdoor kiosks, and along public walking and driving routes. There is minimal formal consumer protection, but local companies are advised to use ethical principles in advertising strategies, or run the risk of a backlash from Slovak consumers who tend to be well-informed about unethical advertising.
The U.S. Commercial Service offers its Business Service Provider (BSP), Featured U.S. Exporters (FUSE) or Single Company Promotion (SCP) services to U.S. companies seeking potential business partners in Slovakia. BSP is an online program to help U.S. exporters identify professional export service providers to support them in the assessment, financing or completion of an export transaction. FUSE provides U.S. companies with an opportunity to enhance their international marketing efforts through improved search engine optimization. SCP helps U.S. companies with promotional services increasing the awareness of their product/service in a specific market. To obtain more information please visit U.S. Commercial Service Bratislava’s website. Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.