Discusses the state of direct marketing and what channels are available for companies to use direct marketing.
Last Published: 7/12/2019
Marketing is conducted primarily through word-of-mouth, radio, mobile phone ads, and outdoor campaigns.  The internet, social media, and mobile phones, in particular, are emerging as important marketing media.  The Rwandan postal system is insufficiently developed to support large-scale direct marketing. 
 
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.


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