Romania - Distribution and Sales Channels Romania - Distribution and Sales
Wholesale, retail tiers, and support services - such as packaging, warehousing, and merchandising - are fully developed in Romania and similar to other European countries.
Romania’s range of retail outlets is likewise European and includes specialty shops, supermarkets, hypermarkets, cash and carry, department stores, gas station convenience stores, do-it yourself shops, kiosks, street vendors, open-air markets, and wholesale centers. For several years the local market has been dominated by Carrefour, Cora, Kaufland, Lidl, and Mega Image on the hypermarket (or Big Box) segment, while Metro and Selgros have competed on the cash-and-carry market.
President Iohannis promulgated the Law 150 in July 2016; new provisions required large retailers in Romania (annual trunover exceeding €2 million/$2.2 million) to source at least 51% of total volume of meat, eggs, vegetables, fruits, honey, dairy products, and bakery products. The EC urged Romanian policy makers to reconsider part of the law, and in February 2017, the EC sent a formal notice letter to Romania on the grounds that the national rules on retail of agricultural and food products run against EU legislation. Currently, the infringements are still under debate in the Romanian Parliament.