North Macedonia - Direct Marketing North Macedonia - Direct Marketing
Direct marketing is not well developed in North Macedonia. Facebook advertising is the most successful channel; techniques such as direct mail, telemarketing, and television sales are less popular. Home demonstrations and door-to-door sales are not used; however, Avon has reported success with direct selling.
Direct marketing and selling from the United States to North Macedonia is still quite difficult due to North Macedonia’s low purchasing power, the high cost of shipping, and lack of security for packages. Citizens in North Macedonia still prefer to pay with cash; debit and credit card usage is growing yet lags behind other European countries. North Macedonia is behind in access to electronic payment systems and innovative payment solutions.
North Macedonia’s Law on Personal Data Protection requires that customers be given the opportunity to object to the processing of their personal details and to opt-out of having their personal data used for direct marketing purposes.