Describes what is customary in the market for sales and customer support
Last Published: 8/11/2017

An excellent package of customer service and after-sales support is a major driver of buyer patronage in this market.  U.S. companies must be willing to do as much as they can to support their local representatives and also respond positively to customer complaints.  Over the past years, the Nigerian market for U.S. products and services has come under heavy pressure from Asian exporters and investors, particularly Chinese and Indian entrepreneurs, who are setting up a local presence and building partnerships across the country.  Others, who while not yet localizing their presence, are increasing the frequency of their visits to Nigeria, are participating in local fairs or hosting private seminars and workshops.  They are active in industry sectors such as oil/gas, security equipment and power generation, among others.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting

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Nigeria Trade Development and Promotion