Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
Last Published: 1/9/2018

The U.S. Commercial Service recommends that U.S. manufacturers and suppliers enter the Nigerian market by combining the benefits of the network services and programs of the U.S. Department of Commerce’s U.S.-based Export Assistance Centers (USEACs) with the extensive knowledge, industry contacts, and services  based of the U.S. Commercial Service at the U.S. Consulate in Lagos, Nigeria.  We encourage seeking the assistance of a USEAC in your state before exploring opportunities in this dynamic market.

In order to establish a presence in Nigeria, we recommend that U.S. firms establish and use an agent/distributor relationship with a locally registered company.  Many foreign manufacturers and suppliers appoint one or more agents/distributors to accommodate Nigeria’s geographical size and ethnic diversity.  In Nigeria’s complicated legal environment, all relevant terms and conditions of such arrangements must be carefully negotiated.  The U.S. Commercial Service in Nigeria strongly recommends the use of experienced commercial attorneys in crafting a mutually beneficial agreement.
U.S. Commercial Service Nigeria
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Doing Business in Nigeria
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Nigeria Trade Development and Promotion