Identifies common practices to be aware of when selling in this market, e.g., whether all sales material need to be in the local language.
Last Published: 8/1/2019
When selling in the local market, U.S. businesses should consider a local partner’s financial soundness, sales capabilities, and relationships with both government officials and industry associations.  Foreign companies often deal directly with buyers, rather than invest in promotional marketing.  There are no specific packaging requirements, and for most products, English may be used for both sales and labeling purposes.  American products are often more expensive than products from neighboring countries, but can compete with higher product quality and after sales service.

For product introduction, U.S. companies can visit potential buyers and make presentations or send product catalogs, brochures, or other materials directly to the target customers via email, fax, post, or courier.  Alternatively, companies planning to launch consumer products frequently use exhibitions, trade shows, trade missions, catalog and video shows, and advertising in newspapers, radio, and television for market introduction and brand recognition.  For companies and products that already have a presence in the Nepali market, participating in trade shows through a local agent/distributor can be an effective way to introduce new products and promote brand recognition.
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.


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Nepal Trade Development and Promotion