Morocco - Trade Promotion and Advertising Morocco - Trade Promotion
U.S. advertising firms have offices in Morocco and provide services. Moroccan advertising agencies offer comprehensive services. Visual advertising is key due to low literacy rates. Food, hygiene, and beverages are the most common products advertised on television.
Multinational producers of consumer goods are among the biggest advertisers. Newspapers and periodicals provide advertising space, but verification of subscriptions and circulation is difficult. Radio advertising sales are considered a relatively inexpensive form of communication. The amount and importance of billboard advertising has increased dramatically in the last few years.
French is the language of the educated elite and Darija, the local Moroccan Arabic dialect, is the language of the broad consumer base, making it important to choose advertising languages carefully. Companies increasingly turn to the internet and mobile phone messaging as a means of reaching consumers.