Discusses the distribution network within the country from how products enter to final destination, including reliability and condition of distribution mechanisms, major distribution centers, ports, etc.
Last Published: 7/15/2019

Casablanca and Tangier are the primary ports of entry for foreign manufactured goods for direct distribution. Ferry services between Morocco and Spain allow goods to be imported and exported by truck.  The TangerMed port on Morocco’s Mediterrean coast, which will have a throughput capacity of fifteen million containers annually when the most recent expansion is completed, is the largest port in North Africa.

Morocco has an established distribution system with wholesalers and dealers.  For technical products, after-service sales support is key to attracting customers.

For example, there is a well-developed software distribution network supported by IT integrator companies and resellers of multiple types of software products.  Pharmaceutical sales are also supported by a well-developed network of pharmacies.  For a U.S. exporter, it would be relatively easy to identify the major players in these sectors.  However, other types of products are still distributed through very fragmented market channels.  Hardware store items, for example, are available in stores smaller than 100 square feet and in large chain stores.  Selling into these markets requires dealing with several key buyers or working with an intermediary or wholesaler who has access to a broad base of smaller shops.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.


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Morocco Marketing