Mexico - Selling Factors and TechniquesMexico - Selling Factors
Identifies common practices to be aware of when selling in this market, e.g., whether all sales material need to be in the local language.Last Published:10/17/2019Despite the strong similarities with selling in the United States and familiarity with U.S. brands and ways of doing business, it is essential to remember language and culture when you sell. In addition to developing strong working relationships with Mexican partners, U.S. firms should use Spanish-language materials and communicate in Spanish whenever possible while doing business in Mexico. Be conscious of distinct cultural practices, such as customary hours for breakfast and lunch. Pay attention to pricing. Address worries about after-sales support. Hiring local staff can help facilitate relationships and provide U.S. companies with insight on selling to the Mexican market.Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.