Madagascar - Selling Factors and TechniquesMadagascar - Selling Factors
Identifies common practices to be aware of when selling in this market, e.g., whether all sales material need to be in the local language.Last Published:2/28/2017The purchasing power of the average Malagasy is very low, so most Malagasy can only afford immediate necessities. When selling, there is no legal requirement to translate labels into Malagasy. Retailers and sales clerks respond to customers' needs and process sales, but there is only a dawning awareness of service or sales techniques common in the United States or Europe.Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.