Liberia - Trade Promotion and Advertising Liberia - Trade Promotion
Many trade organizations exist, but there are few organized trade promotion programs in the country. Newspaper and television ads -- the traditional media for trade promotion -- are largely concentrated in Monrovia. Radio and, increasingly, mobile phone advertisements are popular and effective for country-wide coverage. Trade promotion and advertisements are done in English or one of the indigenous local languages. On the street, popular methods of advertising include banners, billboards, graphic designs, stickers, fliers, branding of company’s assets, printing on merchandise, annual reports, corporate brochures, business cards, catalogues, logos, editorial ads, and outdoor events.
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.