Liberia - Distribution & Sales Channels Liberia - Distribution & Sales
In Liberia, most retail goods, including food, are imported. The majority of these goods pass through a single seaport, the Freeport of Monrovia. Importers frequently complain about the time, effort, and expense required to pass goods successfully through the Freeport. Once imported, many large businesses rely on vehicles to transport their goods to various destinations in the capital city and around the country. There is no rail or water transport network. Road infrastructure in most of the country is poor and, during the six-month rainy season, frequently impassable.
A credible agent is crucial for effective representation in the consumer and durable goods markets. Many of the larger Monrovia-based wholesalers and retailers have branch locations in other cities and towns. Sales and distribution channels include business houses such as stores, supermarkets, shops, hotels, filling stations, restaurants, and market stalls.
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.