Discusses the state of direct marketing and what channels are available for companies to use direct marketing.
Last Published: 8/13/2019

There is some penetration by direct marketers of personal care, home, and cosmetics products, but sales volumes in these categories by individual importers and trading companies are larger. Some of the major companies that have had a success are GNLD, Tianshi, Forever Living, Tiens, and Oriflame. Direct marketing of U.S. products in Kenya today is mostly limited to major-purchase items. This includes major tender (bid) items and/or single sale items.
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.


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Kenya Business Registration Marketing