Kazakhstan - Market Entry Strategy Kazakhstan - Market Entry Strategy
U.S. firms that meet one or more of the following criteria will have an edge in the Kazakhstani market:
- Export sales and emerging markets are an important part of your business;
- Your firm has experience in Eastern Europe, the Caucasus, Russia or Ukraine;
- You are willing to invest your time, effort, and resources for the long term;
- You work with local partners to develop opportunities in foreign markets.
- performing detailed market research to identify specific sector opportunities;
- conducting appropriate due diligence on potential partners;
- being cautious of exclusive distribution agreements with local partners. Keep in mind that Kazakhstan has a small population spread over a large landmass, and your distribution channels should be able to represent your needs countrywide;
- maintaining a long-term timeframe to implement plans and achieve positive results. Don’t expect this to be an inexpensive market that can be entered quickly;
- supporting your local partner and as appropriate;
- assisting your buyers to obtain financing;
- translating sales and marketing materials into the Russian language; localized websites can also help reach potential partners/buyers in the market;
- consulting attorneys to draw up appropriate contracts and agreements and considering managing dispute settlement and/or arbitration in third countries.