Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
Last Published: 12/17/2018

U.S. firms contemplating entering the Jordanian market should take account of the following:

  • The Jordanian market is best entered by working with a local agent, distributor or partner.
  • Complete and direct foreign investment is possible in most, but not all sectors. 
  • Jordanian firms, across multiple sectors, regard U.S. products highly for their quality and advanced technology.
  • U.S. consumer products and brands in the market are well-regarded. There remains significant room for the introduction of new U.S. products, services and franchises, particularly in the age 20 to 35 segment of the population.
  • The perception of distance and delivery time, and lack of familiarity with U.S. products underlines the importance of strong representation by local agents.
  • U.S. firms considering the Jordanian market should focus on understanding the characteristics of this market, as well as the potential for using Jordan as a regional hub for certain products or services.

 
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.


More Information

Jordan Trade Development and Promotion