Jordan - Market Entry Strategy Jordan - Market Entry Strategy
U.S. firms contemplating entering the Jordanian market should take account of the following:
- The Jordanian market is best entered by working with a local agent, distributor or partner.
- Complete and direct foreign investment is possible in most, but not all sectors.
- Jordanian firms, across multiple sectors, regard U.S. products highly for their quality and advanced technology.
- U.S. consumer products and brands in the market are well-regarded. There remains significant room for the introduction of new U.S. products, services and franchises, particularly in the age 20 to 35 segment of the population.
- The perception of distance and delivery time, and lack of familiarity with U.S. products underlines the importance of strong representation by local agents.
- U.S. firms considering the Jordanian market should focus on understanding the characteristics of this market, as well as the potential for using Jordan as a regional hub for certain products or services.