Israel - Direct Marketing Israel - Direct Marketing
Direct marketing is common via mail inserts, social media platforms and the Internet. Door-to-door sales are uncommon in Israel and considered a nuisance. It is illegal to conduct unsolicited marketing via telephone, email, and text messaging. Direct marketing and internet sales play a growing role in relation to total retail sales, but Israeli consumers still enjoy shopping as a popular pastime. Multi-level marketing (MLM) companies find prosperous grounds in Israel, mainly among the Russian speaking population that can help expand their brand to Eastern Europe. Some local MLM leaders also play key marketing roles in Russian speaking markets. Direct marketing is also common through an “opt-in” spam law was introduced to Israel in late 2008. Companies can only send individuals direct marketing if the individual agrees in advance. Political and charity mailings are exempt from this restriction.